Perhaps a marked difference between this store and Canadian counterparts was the experiential aspect. Nerf, Barbie, Hot Wheels, Fischer Price, super heroes action figures, and games were all well represented and easy to find. Otherwise, a quick stroll around the store revealed everything you would hope to find in Toys R Us. The LEGO® department had a huge Lady Liberty built from bricks! Who know what the future holds? This is really a great experience for kids, but not much LEGO® for AFOLs. Also, the store-in-store concept remains new. While AFOLs might find this disappointing, remember the target audience. However, Toys R Us offered very little for the adult collector, carrying only a handful of 18+ Star Wars and Marvel sets. There was an assortment of fairly common sets. I found the LEGO® selection to be what you would expect at any major department store. I got the Birthday Clown (30565) in the LEGO® department, and later acquired the Parrot (30472) in my swag bag. The Macy’s team was giving out polybags to event attendees. Of course, there was a full LEGO® section with a substantial footprint in the store. But I have no doubt that American consumers are happy with the return of the iconic brand. This flagship store was smaller than what we see in Canada. Me at the Macy’s Toys R Us grand opening event in NYC. Surprise Day (with free trading card pack) October 22: LEGO® Day (with free LEGO® goodie bag).October 19: Rainbow Loom Day (create your own bracelet).
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